What white-label means for an AI caller
In white-label, one company builds the technology and another sells it as its own. A white-label AI caller platform lets an agency put its name on the login page and invoices, set its own price per client and keep the client relationship. The vendor stays invisible.
This page is written for agencies, consultants and freelancers in India who sell lead generation, CRM setup or marketing to local businesses and are being asked for AI calling. The honest first question is not "which platform" but "do I need my own brand on it at all?"
Three ways an agency can offer AI calling
| Model | What it means | Strength | Cost of choosing it |
|---|---|---|---|
| White-label platform | Rebrand a vendor's product and resell it with your own pricing | Your name on everything, margin on usage | A platform fee or plan, a vendor's roadmap and support dependency |
| Build on developer tools | Assemble speech, language model, telephony and Indian compliance yourself | Full control and custom logic | Engineers, DLT and DND work, and ongoing maintenance |
| Run client campaigns on a finished product | You configure and manage each client's AI employee; the client gets results and reports | Fastest start, no engineering | No custom branding on the product itself |
Many agencies start with the third model, learn what clients actually buy, and move to the first or second only when volume justifies it. An AI voice agent agency in India is a service business first: the money is in writing good briefs, connecting lead sources and reading the results, not in owning a logo.
Where Outpero stands, stated plainly
Outpero does not publish a white-label programme, a reseller console, custom-branded dashboards or multi-client sub-accounts. It is a self-serve product at app.outpero.com. If the point of your offer is a fully rebranded platform, Outpero is not that product today.
What it does offer agencies is a finished AI employee that works in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and Indian English, plus the plumbing a campaign needs: instant lead calling, bulk campaigns, inbound answering, call transfer, calendar and WhatsApp actions, recordings, transcripts and a webhook for results. High volumes get custom rates and setup help, so an agency with a real pipeline can talk to us about its situation rather than guess.
For a competitor reference, Vomyra says on its own site that it sells a white-label reseller programme, alongside voice cloning and flat monthly calling plans from ₹19,999 after a ₹599 seven-day trial. If a rebranded dashboard is non-negotiable, that is the kind of vendor to evaluate, and you should read its current terms yourself.
A practical agency workflow on a finished product
- 01Pick one vertical you know, such as clinics in Hyderabad or real estate in Pune, and one job, such as instant lead callback.
- 02Interview the client and write the brief: who the agent is calling for, what to ask, what it may say, what happens when someone wants a person.
- 03Connect the lead source: Meta lead ads, Google Ads lead forms, a website form, a portal or a CRM, via Zapier, Make or webhook.
- 04Test it on your own phone and on the client's, in the customers' language, before real leads go through.
- 05Run a small batch, read the transcripts together with the client and tighten the brief.
- 06Report weekly from the call log, summaries and CSV export: calls connected, qualified leads, bookings.
Hear it on a real call before you read further?
The deliverable you charge for is the set-up, tuning and reporting. The client's calling spend is a separate line, paid from credits.
Languages are the agency's edge in India
Most AI calling tools are tuned for English and Hindi. An agency selling to a Tamil jewellery chain, a Telugu hospital group or a Kannada coaching institute needs regional-language voice that sounds right. Outpero is the specialist in regional-language voice AI and holds live calls in seven languages, moving into English when the caller does. The per-minute price is the same in every language.
Bengali, Gujarati, Punjabi, Odia, Urdu and Assamese are not supported. Do not promise those markets on this product without confirming with the team first.
Pricing arithmetic for an agency
There is no setup fee, no monthly subscription and no contract. Calls are billed per connected minute from prepaid credits at ₹5 on Standard or ₹6.8 on Premium; 1 credit is ₹1 and credits never expire. A dedicated +91 number is ₹649 a month with one channel, and each extra channel is ₹649 a month. Prices exclude 18% GST.
| Client scenario | Arithmetic | Monthly cost to the client |
|---|---|---|
| Clinic: 600 connected minutes, Standard, one number | 600 × ₹5 + ₹649 | ₹3,649 |
| Real estate developer: 2,000 minutes, Standard, 3 channels | 2,000 × ₹5 + 3 × ₹649 | ₹11,947 |
| Same developer on Premium | 2,000 × ₹6.8 + 3 × ₹649 | ₹15,547 |
| Coaching centre: 1,000 minutes, Standard, one number | 1,000 × ₹5 + ₹649 | ₹5,649 |
How you charge the client on top is your commercial decision: a set-up fee, a monthly management retainer or a share of results. The usage cost above is what the client pays for calling, before GST.
Compliance: who is responsible
Agencies run campaigns on behalf of clients, so the responsibility is shared and should be written into your contract. Under TRAI's TCCCPR 2018, commercial calls need DLT registration, promotional calls must respect the DND registry and calling hours apply. Outpero calls from a DLT-registered line and screens bulk lists against DND, but the client or agency must have a lawful basis to call each number, and the DPDP Act 2023 covers personal data you hold for the client. Never upload a bought list and hope.
How to decide, and when not to use Outpero
- —If clients care about results and not about the vendor name, run campaigns on a finished product and save the engineering.
- —If you must sell under your own logo and login, choose a vendor that says it offers white-label and read its terms, support and data-ownership clauses.
- —If you want to build bespoke logic and have engineers, developer tools give control but you assemble telephony, DLT and DND yourself.
- —Ask every option what happens to the client's call data and numbers if you part ways.
- —Test with the 50 free credits before promising a client anything.
Outpero is the wrong choice if you need rebranding, a multi-client console or markets in unsupported languages.