Should an AI agent quote prices on a call?
Yes, if your prices are fixed or fall in a clear range — answering ‘how much?’ directly builds trust and filters out leads who cannot afford it. Give the agent exact figures or ranges and the conditions behind them. For prices that depend on a site visit, an inspection or underwriting, the agent should give the range, explain what changes it, and capture details for a formal quote.
Why dodging price backfires
Indian buyers ask about price early, and an agent that keeps deflecting sounds like it is hiding something. Worse, it books visits and demos for people who leave the moment they hear the number. A clear range on the first call saves both sides time.
What to say, by business type
| Business | What the agent can say |
|---|---|
| Coaching | Course fee, instalment options, any early-bird deadline |
| Clinics | Consultation fee; treatment cost only as a range after the doctor sees the patient |
| Real estate | Starting price, price per sq ft range, what the booking amount is |
| Solar | Typical cost range per kW and that subsidy eligibility is checked separately |
| Loans | Interest rate ‘starting from’, subject to the lender's credit assessment |
| Insurance | That premiums depend on age and cover; capture details for an exact quote |
Never let it improvise
- —No invented discounts. Only offers you have written in, with their end dates.
- —No guaranteed approvals, returns or savings — RBI, IRDAI and SEBI-regulated businesses especially.
- —No price for anything the agent cannot see, such as a used car's condition or a custom interior job.
- —When unsure, give the range and say a team member will confirm the exact figure.
Keep prices current
Prices quoted from an outdated script cause real disputes. Keep the price list in a sheet the agent reads during the call, and update the sheet, not the script, when prices change.
The agent can read a spreadsheet live during the call, so it quotes today's prices, and it can send a price list or brochure on WhatsApp during or right after the call. Requests for a custom quote go into a custom field and your webhook for the team to follow up.
Want to hear an AI voice agent handle this on a real call?