Which leads should an AI agent call first?
An AI agent should call the newest, highest-intent leads first: enquiries from the last few minutes, then today's form fills and callback requests, then recent leads that did not answer, and only then older lists. Within each group, put high-value enquiries — a big-ticket property, a loan, a premium course — ahead of low-value ones. Instant calling handles the first group automatically; campaigns handle the rest.
A priority order that works
| Priority | Lead type | How it gets called |
|---|---|---|
| 1 | New enquiry, minutes old | Instant lead calling, within 30 seconds |
| 2 | Scheduled callbacks due now | Campaign or team, at the requested time |
| 3 | Today's unanswered leads | Retry campaign with spaced attempts |
| 4 | Leads from the last 30 days that went quiet | Follow-up campaign |
| 5 | Old enquiries and past customers | Reactivation campaign |
| 6 | Lists with no prior relationship | Last, and only where lawful and relevant |
Why order matters
Interest decays quickly. A lead that is ten minutes old and a lead that is ten days old are not equally worth a call, yet manual teams often work through lists in the order they were downloaded. Calling the freshest leads first puts your capacity where the odds are best.
Value within each group
Inside each tier, sort by what a conversion is worth. A ₹1.2 crore villa enquiry in Gachibowli deserves the first slot over a ₹40 lakh studio; a home loan lead over a small personal loan. Use form fields such as budget, product or course to sort the CSV before upload.
Do not let old lists crowd out new leads
- —Keep instant lead calling switched on while any bulk campaign runs.
- —Run reactivation campaigns at modest concurrency so your team is free for new hot leads.
- —Schedule old-list campaigns for quieter hours of your week.
- —Pause low-priority campaigns during big ad pushes or launches.
Instant lead calling dials every new enquiry within 30 seconds, separately from bulk campaigns. Priorities two to five can run as separate campaigns with their own calling windows and retries, and how many calls run at once is set by your channels, each one call at a time and ₹649/month beyond the first.
Want to hear an AI voice agent handle this on a real call?