Instant lead calling
AI Calls for Instant Lead Callback
An AI voice agent for instant lead callback phones every new enquiry within 30 seconds of it arriving, while the buyer is still on your ad or website, and holds a real conversation instead of playing a recording. Outpero connects to Meta lead ads, Google Ads lead forms, website forms, CRMs and IndiaMART or JustDial leads through Zapier, Make or a webhook, then dials, qualifies and writes the result to your dashboard and webhook.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
At a glance
AI Calls for Instant Lead Callback: the short version
| How it works here | |
|---|---|
| How it starts | Triggered the moment the lead or event arrives |
| Languages | Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English |
| It captures | Confirmed name and interest, Product or service enquired about, Budget or price range, Timeline to buy |
| You measure it by | median seconds from form submit to first connected call |
| Cost | No setup fee · from ₹5/min · number ₹649/month · Prices exclude 18% GST |
Why instant lead callback breaks when people do it
Indian buyers fill three or four enquiry forms in the same evening, usually after office hours, and the first business to call tends to own the conversation. The 2011 Harvard Business Review lead-response study found that firms contacting a lead within an hour were nearly seven times as likely to qualify it as firms that waited longer. Human telecallers work one shift, take one call at a time and often leave within months, so a lead that lands at 10 pm on a Sunday waits until Monday afternoon, by which point the buyer has already spoken to a competitor.
Step by step
How it works
- 01A lead arrives from a Meta lead ad, Google Ads lead form, website form, landing page or CRM, and Zapier, Make or a webhook passes it to Outpero.
- 02The agent dials the number within 30 seconds, opening with the lead's name and the exact product, course or project they enquired about.
- 03It confirms the enquiry is genuine, handles questions from your knowledge base and asks your qualifying questions in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam or English.
- 04If the lead is ready, it books a slot in your calendar or sends the brochure, price sheet or location on WhatsApp before hanging up.
- 05The recording, transcript, summary, sentiment and captured fields land in the dashboard and your webhook, so the CRM shows the outcome before a salesperson opens it.
Hear how a call goes
A sample instant lead callback call
A Meta lead ad enquiry for a 2BHK flat in Pune, called about a minute after the form was submitted. · Runs in Hindi with English words; shown here in English.
- Outpero AIHello, is this Rahul Verma? I'm the AI assistant calling from Greenfield Homes. You just filled an enquiry for the 2BHK in Kharadi, so I'm calling about that. Do you have two minutes?
- CallerOh, that was quick. Wait, are you a real person or a robot?
- Outpero AII'm an AI assistant, not a person. I can answer basic questions and book a site visit with our sales team, who are real people. Shall I carry on?
- CallerOkay, fine. Go ahead.
- Outpero AIThank you. Is this flat for your own stay, or as an investment?
- CallerOwn stay. Budget is around 85 lakh.
- Outpero AINoted, 85 lakh. And when are you hoping to move in, within the next three months or later?
- CallerMaybe by March, after my lease ends.
- Outpero AIUnderstood, I'll note March for the team. Would a site visit this Saturday at 11 am or Sunday at 4 pm suit you better?
- CallerSaturday at 11 is fine.
- Outpero AIBooked for Saturday at 11 am. I'm sending the location pin and the price sheet on WhatsApp right now. Thank you, Rahul ji, have a good evening.
Name confirmed, own-use buyer, budget about ₹85 lakh, move-in by March, Saturday 11 am site visit booked in the sales calendar, location pin and price sheet sent on WhatsApp, lead marked warm-to-hot with the recording and summary pushed to the CRM.
An example written to show the shape of the call, not a recording or a customer result.
What it captures on every call
Measured on: median seconds from form submit to first connected call.
Connect it
How the trigger reaches Outpero
| Where it comes from | How it gets to the agent |
|---|---|
| Meta lead ads | A Zapier or Make scenario watches new Meta lead form entries and posts the name, phone and project to Outpero's instant-call webhook as soon as they arrive. |
| Google Ads lead forms | The lead form extension sends each submission through its webhook setting into Zapier or Make, which forwards the number and campaign to Outpero. |
| Website or landing page form | Your form handler calls an Outpero webhook directly with name, phone and the product the visitor picked, so the agent can mention it. |
| CRM workflow | A workflow rule fires an outgoing webhook when a lead is created, and the call outcome comes back to the same CRM record through your webhook. |
Results go back out the same way: a webhook you provide, or a live spreadsheet or API call mid-call. WhatsApp messages and calendar bookings are opt-in per employee.
Opening line
How it opens the call
नमस्ते राहुल जी, आपने अभी-अभी हमारी website पर enquiry भरी थी, उसी के बारे में call किया है। क्या दो minute बात हो सकती है?
“Hello Rahul ji, you just filled an enquiry on our website, so we are calling about that. Can we talk for two minutes?”
The same call runs in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Price it
What instant lead callback would cost you
Estimate: instant lead callback
Defaults are an example for new leads called back, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 2,600 min
- Calling (₹5/min)
- ₹13,000
- Number + 2 channels
- ₹1,298
- Subtotal
- ₹14,298
- GST (18%)
- ₹2,574
About ₹14 per connected call before GST.
Run it well
What to track — and what goes wrong
| Track | How to read it |
|---|---|
| Time from form submit to first dial | This should stay in seconds. If it creeps up, look at the Zapier or Make step in between before blaming the agent. |
| Connect rate on the first attempt | A falling rate usually points to bad numbers from the ad form, or calls landing at hours when people do not answer unknown numbers. |
| Visits or meetings booked per connected lead | If connects are healthy but bookings are not, the qualifying questions or the slots offered need rewording. |
| Lead temperature versus what sales found | Compare the agent's hot or cold tag with the salesperson's own view and adjust the questions where they disagree. |
- !Passing only the phone number, so the agent cannot name the project or product the person actually enquired about.
- !Sending leads from every campaign to one script, instead of changing the opening line for each ad or project.
- !Leaving the calendar unconnected, so the agent can promise a visit but never book a real slot.
- !Not sending the outcome back to the CRM, so salespeople still ring the lead cold an hour later.
If your leads arrive at a handful per week and your sales team can ring each within minutes, a dedicated callback agent adds little. It is also the wrong tool for complex high-ticket negotiations that need a person from the first word.
Questions people ask
How fast does the AI call a new lead?
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Outpero dials a new lead within 30 seconds of the enquiry reaching it. The clock starts when your Meta lead ad, Google Ads form, website form or CRM sends the lead through Zapier, Make or a webhook, so any delay in that sync adds to the total. Most teams set the trigger on 'new lead created' so leads are never batched or held in between.
What happens if the lead does not pick up?
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The call is logged as unanswered in the dashboard and sent to your webhook with its outcome. A simple pattern is to export unanswered leads at the end of the day and run them as a bulk campaign with retries and a calling window, so every enquiry gets a second and third attempt at a sensible hour without anyone tracking it in a spreadsheet.
Is it legal to call a lead instantly in India?
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A person who has just submitted your form with their number has asked to be contacted about that enquiry, which is the basis most businesses rely on for a callback. Keep the consent line on your form clear, call only about what they asked for and respect any request to stop. Outpero calls from a DLT-registered line and keeps a recording of every conversation.
Should the AI call leads that come in at midnight?
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It can dial at any hour, but it should not always. Many businesses let the instant call fire between about 8 am and 9 pm and hold late-night leads for a morning bulk campaign, because a 1 am call about a home loan irritates more than it converts. Set that rule in your Zapier or Make step, or route night leads to a sheet for the first campaign of the day.
How much does an instant callback cost?
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You pay only for connected talk time from prepaid credits, with no setup fee and no monthly base fee. A two-minute qualifying call costs ₹10 on Standard at ₹5/min or ₹13.60 on Premium at ₹6.8/min. Unanswered calls use no talk time. A dedicated phone number, if you want one, is ₹649/month.
How much does an AI voice agent for instant lead callback cost?
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Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. You pay only for the minutes the agent is actually talking. Prices exclude 18% GST.
Keep reading
Industries that use it
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