Instant lead calling
AI Calls for 99acres, MagicBricks and Housing.com Leads
Property portal lead calling means an AI voice agent calls every enquiry from 99acres, MagicBricks and Housing.com within 30 seconds, qualifies budget, configuration and timeline, and books a site visit on the call. Outpero receives portal leads through your real estate CRM's portal sync, or by parsing each portal's lead notification emails with Zapier or Make, and dials immediately.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
At a glance
AI Calls for 99acres, MagicBricks and Housing.com Leads: the short version
| How it works here | |
|---|---|
| How it starts | Triggered the moment the lead or event arrives |
| Languages | Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English |
| It captures | Portal and project, Configuration (BHK), Budget, Possession timeline |
| You measure it by | site visits booked per 100 portal leads |
| Cost | No setup fee · from ₹5/min · number ₹649/month · Prices exclude 18% GST |
Why property portal lead calling breaks when people do it
Portal buyers enquire on several projects in one sitting, and the same buyer is contacted by multiple developers and brokers. The pre-sales team at a developer in Whitefield, Gachibowli or Thane West is typically juggling portal leads alongside Meta and Google leads, and reaches many of them hours later. By then the buyer has a site visit booked at a competing project down the road.
Step by step
How it works
- 01Route leads: if your real estate CRM (such as Sell.Do or LeadSquared) already imports portal leads, have it send each new one to Outpero's webhook; otherwise parse the portal's lead notification emails with Zapier Email Parser or a Make mailhook.
- 02Include the portal, project and listing the buyer enquired about, so the agent opens with the right project name.
- 03The agent calls within 30 seconds and qualifies configuration, budget, preferred location, possession timeline, home loan need and whether the purchase is for self-use or investment.
- 04It books a site visit into the sales team's calendar and sends the location pin and brochure link on WhatsApp.
- 05Unbooked leads move to a nurture campaign, and booked visits get a reminder call the day before.
Hear how a call goes
A sample property portal lead calling call
A Housing.com enquiry for a 2 BHK in Wakad, Pune; the buyer wants floor-level availability the agent does not have. · Runs in Marathi with English words; shown here in English.
- Outpero AINamaskar, am I speaking to Mr. Sandeep Kulkarni? I am the AI assistant of Aarambh Homes. You enquired on Housing.com about our 2 BHK in Wakad, so I am calling to help you with the details.
- CallerYes. I enquired on MagicBricks too, someone from another builder already spoke to me. What is the price for your 2 BHK?
- Outpero AIThe 2 BHK carpet areas start at about 650 square feet, and the sales team will give you the current price sheet during the visit. May I ask your budget range, and is the flat for your own use or an investment?
- CallerOwn use. Budget up to 85 lakh, with a home loan.
- Outpero AIThank you. When would you like possession, and do you want a higher floor?
- CallerWithin a year if possible. Is the 12th floor available, east-facing?
- Outpero AII do not have live floor-wise availability, so I will not promise it. I will note the 12th floor, east-facing, and our sales manager will check the exact unit before you come. Could you visit this Saturday or Sunday?
- CallerSunday afternoon works. Around 3.
- Outpero AIBooked for Sunday at 3 pm at the Wakad site office. I am sending the location pin, the brochure link and the sales manager's number on WhatsApp now.
- CallerOkay, I have received it.
Fields captured: portal (Housing.com), project (Wakad 2 BHK), budget up to 85 lakh, home loan needed, self-use, possession within a year, unit preference 12th floor east-facing flagged for verification, site visit Sunday 3 pm. Booked in the sales calendar, WhatsApp sent, lead rated hot and posted to the CRM.
An example written to show the shape of the call, not a recording or a customer result.
What it captures on every call
Measured on: site visits booked per 100 portal leads.
Connect it
How the trigger reaches Outpero
| Where it comes from | How it gets to the agent |
|---|---|
| Real estate CRM | If a CRM such as Sell.Do or LeadSquared already imports portal leads, add a workflow rule posting each new lead to Outpero. |
| Portal lead emails | Parse 99acres, MagicBricks or Housing.com notification emails with Zapier Email Parser or a Make mailhook and post to Outpero. |
| Project and listing fields | Pass the portal name, project and listing so the agent opens with the right project instead of a generic property line. |
| Sales team calendar | Connect the sales calendar so the agent books site visits only into slots when a manager is free. |
| Pre-visit reminder campaign | Booked visits can be sent as a bulk list from your CRM for a reminder call the day before the visit. |
Results go back out the same way: a webhook you provide, or a live spreadsheet or API call mid-call. WhatsApp messages and calendar bookings are opt-in per employee.
Opening line
How it opens the call
नमस्ते, आपने 99acres पर हमारे Kharadi वाले 2 BHK project के लिए enquiry की थी। आपका budget लगभग कितना है, और क्या इस weekend site visit हो सकती है?
“Hello, you enquired on 99acres about our 2 BHK project in Kharadi. Roughly what is your budget, and could you do a site visit this weekend?”
The same call runs in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Price it
What property portal lead calling would cost you
Estimate: property portal lead calling
Defaults are an example for property portal enquiries called, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 2,730 min
- Calling (₹5/min)
- ₹13,650
- Number + 2 channels
- ₹1,298
- Subtotal
- ₹14,948
- GST (18%)
- ₹2,691
About ₹19 per connected call before GST.
Run it well
What to track — and what goes wrong
| Track | How to read it |
|---|---|
| Site visits booked per enquiry called | Compare by portal and project; a portal with many enquiries but few visits may be sending low-intent traffic. |
| Visit show-up rate | Track visits booked against visits that happened; a gap suggests adding a reminder call and sharing the location pin earlier. |
| Home loan need share | This tells your team how many buyers need a loan partner conversation at the visit, so they can be ready. |
| Portal cost per qualified buyer | Divide each portal's spend by the buyers who passed budget and timeline checks, not by raw enquiry count. |
- !Letting the agent promise a specific floor or unit without live inventory; check availability on a person's confirmation.
- !Not tagging the portal and project, so every lead gets the same opening and trust drops.
- !Booking visits without the sales team's calendar, causing double bookings on busy weekends.
- !Calling portal leads at hours when buyers are at work or asleep; set calling windows for your audience.
It is not for negotiating prices, offering custom payment plans or confirming unit availability that changes hourly. Those need your sales manager; the agent's job is to qualify and book the visit.
Questions people ask
Which property portals does this work with?
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Any portal whose leads reach you in a form that can be forwarded: 99acres, MagicBricks, Housing.com, and others that send lead emails or sync with your CRM. Outpero has no direct partnership with the portals; the lead arrives at its webhook from your CRM or from a Zapier or Make step that reads the portal's notification email. The call then goes out within 30 seconds.
How do we avoid calling the same buyer twice when they enquire on several portals?
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Deduplicate before the call. Most real estate CRMs merge leads by phone number, so triggering the call from the CRM rather than straight from each portal email avoids duplicates. If you route emails directly, a Zapier or Make step can check a Google Sheet of recent numbers first. The agent also records which portals a buyer used, which shows where you are paying twice.
Can the agent discuss RERA registration and pricing?
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It can share whatever you give it, such as the project's RERA registration number, the price range per configuration and current offers. It should not promise a final price, assured returns or possession dates beyond what is in your RERA filing. Questions about negotiation or custom payment plans are recorded and passed to your sales manager in the call summary.
Which languages do property buyers use on these calls?
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It varies by market. Buyers in Hyderabad often mix Telugu and English, Pune and Mumbai buyers use Marathi or Hindi, Chennai buyers Tamil, Bengaluru buyers Kannada or English, and Kochi buyers Malayalam. The agent works in all of these plus Indian English, and switches to English mid-sentence the moment a buyer does, so terms like carpet area and possession date sound natural.
Is it worth it if we already have a pre-sales team?
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It changes what the pre-sales team spends time on. The agent makes the first call in 30 seconds, qualifies the buyer and books the visit; your team then calls back qualified buyers with full context, handles negotiation and runs the visits. The real gain is that no portal lead goes uncalled because everyone was busy, which is where most portal spend is wasted.
How much does an AI voice agent for property portal lead calling cost?
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Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. You pay only for the minutes the agent is actually talking. Prices exclude 18% GST.
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