Instant lead calling
AI Calls for Google Ads Leads
Google Ads lead calling means an AI voice agent calls every lead from your Google Ads lead form assets and landing pages within 30 seconds, qualifies them and books the next step before they click a competitor's ad. Outpero receives the lead through Zapier or Make, through the webhook your landing-page form already posts to, or from your CRM, and dials straight away.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
At a glance
AI Calls for Google Ads Leads: the short version
| How it works here | |
|---|---|
| How it starts | Triggered the moment the lead or event arrives |
| Languages | Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English |
| It captures | Campaign and ad group, Service searched for, Location, Budget |
| You measure it by | cost per qualified lead by campaign |
| Cost | No setup fee · from ₹5/min · number ₹649/month · Prices exclude 18% GST |
Why Google Ads lead calling breaks when people do it
Search leads are high intent — someone typed 'dental implant cost in Andheri' or 'home loan balance transfer' — but they are also comparing three or four ads in the same session. Advertisers in competitive Indian categories pay a premium per click and then let the form sit in an inbox until a telecaller is free. By the time anyone calls, the searcher has usually spoken to whoever called first.
Step by step
How it works
- 01For lead form assets, connect Google Ads to Zapier or Make with the new lead form entry trigger, or send the leads into your CRM first; for landing pages, add Outpero's webhook to the form.
- 02Pass the campaign, ad group or keyword theme as fields so the agent knows what the person searched for.
- 03The agent calls within 30 seconds, references the service they searched for, and asks your qualifying questions.
- 04It books the consultation, site visit or demo into your calendar and sends confirmation on WhatsApp.
- 05Outcomes go back to your webhook and CRM, so you can compare qualified-lead rates by campaign rather than just cost per lead.
Hear how a call goes
A sample Google Ads lead calling call
A Google Search ad for dental implants in Kukatpally; Venkat filled the lead form a minute ago. · Runs in Telugu with English words; shown here in English.
- Outpero AIHello, Venkat garu? This is the AI assistant from Smile Dental Clinic, Kukatpally. You just submitted a form on Google about dental implants, so I am calling to help you with the next step.
- CallerYes, I did. Another clinic already gave me a quote last week, I am just comparing.
- Outpero AIThat is sensible. May I ask how many teeth you are looking at, and whether the implant is for the front or the back?
- CallerOne tooth, a molar at the back, lower left.
- Outpero AIThank you. For a single molar the dentist first needs an X-ray to check the bone, and only then can give the exact cost. I do not want to give you a number that changes later. Would you like to come for a consultation and X-ray?
- CallerWhat is the consultation fee?
- Outpero AIThe consultation is ₹300, and the clinic adjusts it against the treatment if you go ahead. We have a slot on Thursday at 6 in the evening or Saturday at 11 in the morning.
- CallerSaturday 11 is good. Can you send the other details on WhatsApp?
- Outpero AIYes, I will send the clinic location, the booking time and what to bring, including the other clinic's quote if you wish to compare. Your Saturday 11 o'clock appointment is booked, Venkat garu.
- CallerFine, thank you.
Fields captured: search topic (dental implant), tooth (single lower molar), comparing with another clinic's quote, appointment Saturday 11:00. Booked in the clinic calendar, WhatsApp confirmation sent, lead marked as price-comparing so the dentist can address the quote in person.
An example written to show the shape of the call, not a recording or a customer result.
What it captures on every call
Measured on: cost per qualified lead by campaign.
Connect it
How the trigger reaches Outpero
| Where it comes from | How it gets to the agent |
|---|---|
| Google Ads lead form assets | Connect the lead form extension to Zapier or Make with the new-lead trigger and post each entry to Outpero's webhook. |
| Landing page form | For ads that send people to your site, add Outpero's webhook to the form and pass the UTM campaign and keyword. |
| CRM first | If your CRM already receives Google leads, trigger the call from a workflow rule in the CRM instead of a second connection. |
| Campaign fields | Include campaign, ad group and the service searched for as fields so the first sentence of the call is relevant. |
| Results back to your system | Outcome and qualification fields return by webhook so you compare qualified-lead rate by campaign, not just cost per click. |
Results go back out the same way: a webhook you provide, or a live spreadsheet or API call mid-call. WhatsApp messages and calendar bookings are opt-in per employee.
Opening line
How it opens the call
नमस्ते, आपने अभी Google पर dental implant के लिए हमारा form भरा था। मैं Smile Dental Clinic से बोल रही हूँ — क्या आपको इस हफ्ते consultation चाहिए?
“Hello, you just filled our form on Google about dental implants. This is Smile Dental Clinic calling — would you like a consultation this week?”
The same call runs in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Price it
What Google Ads lead calling would cost you
Estimate: Google Ads lead calling
Defaults are an example for google ads leads called, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 1,950 min
- Calling (₹5/min)
- ₹9,750
- Number + 2 channels
- ₹1,298
- Subtotal
- ₹11,048
- GST (18%)
- ₹1,989
About ₹17 per connected call before GST.
Run it well
What to track — and what goes wrong
| Track | How to read it |
|---|---|
| Qualified leads by campaign | Rank campaigns by how many leads passed your questions, not by the number of form fills; cheap forms can hide poor intent. |
| Appointments booked per lead called | A campaign with many calls but few bookings usually needs a tighter keyword list or a clearer price signal in the ad. |
| Comparison-shopper flag | Count how many leads say they are comparing quotes; it tells you whether the landing page answers price and trust questions early enough. |
| Wrong-number and no-answer rate | If one lead-form campaign shows many bad numbers, review whether the phone field is validated before submission. |
- !Not sending the searched service or keyword theme, so the agent opens with a generic greeting and the lead assumes it is spam.
- !Letting the agent quote treatment prices that depend on a clinical examination.
- !Pausing the Zap or Make scenario when the ad budget is paused, then forgetting to restart it, so new leads sit uncalled.
- !Judging campaigns by cost per lead alone, without reading the qualified-lead outcome the agent sends back.
Skip it if your Google campaigns send people to a phone-call extension only, since those callers reach you directly; that is an inbound use case. It also does not replace the clinician's judgement on anything medical.
Questions people ask
How do Google Ads lead form leads reach Outpero?
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The simplest route is Zapier or Make, which can pick up each new lead form entry and post it to Outpero's webhook with the fields mapped. If your Google Ads leads already flow into a CRM, trigger the call from the CRM instead. Landing-page leads are easier still: point the form's webhook at Outpero. In every case the call goes out within 30 seconds of the lead arriving.
Can Outpero handle calls from Google Ads call extensions?
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Yes, on the incoming side. When someone taps a call asset, the call rings your own number, and Outpero's inbound answering can pick it up 24/7. Outpero also handles every lead that arrives as a form, whether a lead form asset inside Google Ads or a landing-page form. If you run both, the agent calls form leads instantly while inbound answering takes direct calls and can transfer hot callers to your team.
Should call outcomes be sent back to Google Ads?
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It helps. The agent's outcome — qualified, booked, not interested — is posted to your webhook, and from there your CRM or a Zapier or Make step can upload offline conversions to Google Ads. Bidding can then optimise toward leads that actually booked rather than any form fill, which is often the biggest lever on lead quality in competitive search categories.
What happens to Google Ads leads that arrive late at night?
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You choose. Leads inside your calling window are called within 30 seconds. For leads outside it, many businesses queue the call for the start of the next window, so a 1 am enquiry is called at 9 am before competitors' teams have logged in. Healthcare and home-repair advertisers sometimes keep a longer window because urgent searches happen late.
Is a Google Ads lead call different from a Facebook lead call?
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Yes, mainly in the opener. A Google searcher went looking for the service, so the agent can get to qualifying quickly. A Meta lead often needs reminding which ad they responded to. Search leads also tend to be comparing providers in real time, which is why speed matters even more, and why the agent should book a concrete slot rather than promise a callback.
How much does an AI voice agent for Google Ads lead calling cost?
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Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. You pay only for the minutes the agent is actually talking. Prices exclude 18% GST.
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