Instant lead calling
Click-to-WhatsApp Ad Lead Calling
An AI sales agent for WhatsApp leads phones the person within 30 seconds of their first message on a click-to-WhatsApp ad, while they are still curious, then qualifies them by voice and sends the brochure or price on WhatsApp. Outpero does not run inside the chat; the new chat contact reaches it through a CRM workflow, Zapier, Make or a webhook, and the call follows.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
At a glance
Click-to-WhatsApp Ad Lead Calling: the short version
| How it works here | |
|---|---|
| How it starts | Triggered the moment the lead or event arrives |
| Languages | Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English |
| It captures | Product or offer of interest, Budget range, Timeline to buy, City or locality |
| You measure it by | share of new WhatsApp enquiries reached by voice within one minute |
| Cost | No setup fee · from ₹5/min · number ₹649/month · Prices exclude 18% GST |
Why click-to-WhatsApp ad lead calling breaks when people do it
Click-to-WhatsApp ads in India generate cheap conversations and very uneven follow-up. A buyer taps the ad, sends a one-word message such as price, and the business replies hours later or not at all because the chats pile up in a shared inbox. Typing back and forth with a stranger is slow, and half the audience types in Hinglish or Tenglish that scripted chatbots misread. By the time a salesperson calls, the buyer has messaged three other advertisers and the intent has gone cold.
Step by step
How it works
- 01A person taps your Meta click-to-WhatsApp ad and sends the first message, and your WhatsApp tool or CRM creates a contact with their number and the ad they came from.
- 02A CRM workflow, Zapier, Make or a webhook passes that contact to Outpero as a new lead.
- 03The agent calls within 30 seconds, mentions the product or offer from the ad and asks whether now is a good time to talk.
- 04It asks your qualifying questions in the lead's own language, answers from your knowledge base and, if the lead is serious, books a visit or demo in your calendar.
- 05It sends the brochure, price list or location on WhatsApp during or right after the call, and the transcript, summary and captured fields reach your dashboard and webhook.
Hear how a call goes
A sample click-to-WhatsApp ad lead calling call
A Nashik rooftop solar installer calls within seconds of a person messaging on WhatsApp from a Meta click-to-WhatsApp ad. · Runs in Marathi with English words such as 'bill' and 'site visit'; shown here in English.
- Outpero AIHello, this is Outpero's AI assistant calling for Sunrise Solar, Nashik. Is this Priya Kale? You just messaged us on WhatsApp from our rooftop solar ad.
- CallerYes. But I sent a message, why are you calling? I wanted the price.
- Outpero AISorry about that, Priya ji. I am calling so you get an answer faster. I can send the price details on WhatsApp right after this call. Can I ask two quick questions first?
- CallerOkay, two only. I am at work.
- Outpero AIThank you. Roughly how much is your monthly electricity bill, and is it a house you own?
- CallerAbout ₹5,500 a month. Yes, own house, in Gangapur Road, with a flat roof.
- Outpero AIThat helps. Our engineer can visit and check the roof, and then the price is exact. Would Saturday morning suit you for a site visit?
- CallerSaturday between 10 and 12 is fine.
- Outpero AIBooked for Saturday at 10:30. I am sending the price guide and the visit confirmation on WhatsApp now. Thank you, Priya ji.
- CallerOkay, thanks. I will look at it.
Captured: product (rooftop solar), monthly bill about ₹5,500, owned house with flat roof, locality Gangapur Road, Marathi preferred, site visit booked for Saturday 10:30, lead temperature warm to hot. The price guide and visit slot were sent on WhatsApp, and the summary reached the dashboard and webhook.
An example written to show the shape of the call, not a recording or a customer result.
What it captures on every call
Measured on: share of new WhatsApp enquiries reached by voice within one minute.
Connect it
How the trigger reaches Outpero
| Where it comes from | How it gets to the agent |
|---|---|
| Meta click-to-WhatsApp ad | The person taps the ad and messages you, and your WhatsApp tool or CRM creates a contact with their number and the ad name. |
| CRM workflow | A workflow rule fires when a new WhatsApp contact is created and sends the number, name and ad to Outpero as a new lead. |
| Zapier or Make scenario | A scenario watches your WhatsApp tool for new conversations and posts the contact details to Outpero the moment they appear. |
| Webhook from your own backend | If you run a custom setup, post the lead's number, language and ad name to Outpero's webhook as soon as the first message arrives. |
| Calendar for visit slots | The agent books the site visit or demo into the calendar your team already uses, so nobody retypes it. |
Results go back out the same way: a webhook you provide, or a live spreadsheet or API call mid-call. WhatsApp messages and calendar bookings are opt-in per employee.
Opening line
How it opens the call
नमस्ते प्रिया जी, आपने अभी हमारे ad पर WhatsApp में message किया था — मैं उसी के बारे में call कर रही हूँ। क्या अभी दो minute बात कर सकते हैं?
“Hello Priya ji, you just messaged us on WhatsApp from our ad, and I am calling about that. Can we talk for two minutes right now?”
The same call runs in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Price it
What click-to-WhatsApp ad lead calling would cost you
Estimate: click-to-WhatsApp ad lead calling
Defaults are an example for ad leads called, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 1,950 min
- Calling (₹5/min)
- ₹9,750
- Number + 1 channel
- ₹649
- Subtotal
- ₹10,399
- GST (18%)
- ₹1,872
About ₹16 per connected call before GST.
Run it well
What to track — and what goes wrong
| Track | How to read it |
|---|---|
| Time from message to first ring | Check that dials start within seconds of the WhatsApp message; delays usually sit in the workflow that passes the contact, not in the call. |
| Answered calls by ad | Break answered calls and booked visits down by ad name, so you can see which ads bring people who actually talk. |
| Qualified leads against booked visits | A large gap suggests the visit step is asked too late or the slot offered is inconvenient. |
| Complaints about being called | Watch for 'I only wanted a message' replies, and if they are common, change the opening line to say why you are calling. |
- !Opening with a generic pitch instead of the ad or offer the person just clicked on.
- !Passing leads to Outpero in batches every hour, which throws away the speed advantage.
- !Asking six qualifying questions on the first call to someone who is at work.
- !Not sending the price guide on WhatsApp, which is where the person expected the answer in the first place.
Not the right tool for people who messaged only to ask for a document or a store address, where a plain WhatsApp reply is enough. Also skip it if you cannot pass the lead's number to Outpero quickly.
Questions people ask
Does Outpero connect directly to WhatsApp ads?
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No, there is no native Meta or WhatsApp ad integration. The new chat contact is passed to Outpero by a webhook, a Zapier or Make scenario, or a CRM workflow that your WhatsApp tool already supports. Once the lead arrives, the AI dials within 30 seconds and can also send a WhatsApp message during or after the call.
Why call someone who chose to chat on WhatsApp?
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Chat is cheap for the buyer to start and slow to close. A two-minute voice call clears questions that take twenty messages, tells you the budget and timeline, and books the visit. Many buyers also prefer a quick call in their own language. The agent can reply on WhatsApp afterwards with the details it promised on the call.
What if the lead only wants to chat?
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The agent can ask whether they would rather continue on WhatsApp and record that preference as a captured field. You can then route those leads to your chat team, while the ones who say yes to a call go straight to booking. Respect the stated preference and do not call again unless the lead asks.
Which languages can the call be in?
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Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and Indian English, with a switch to English mid-sentence if the lead mixes it in. A lead who wrote hi in English can still be spoken to in Telugu if you set the campaign language or let the agent ask which language they prefer at the start of the call.
How much does it cost per lead?
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A two-minute qualifying call costs ₹10 on Standard at ₹5/min or ₹13.60 on Premium at ₹6.8/min, with no setup fee, and unanswered calls are not billed. Add ₹649/month if you want a dedicated +91 number, which includes one channel. All prices exclude 18% GST.
How much does an AI voice agent for click-to-WhatsApp ad lead calling cost?
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Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. You pay only for the minutes the agent is actually talking. Prices exclude 18% GST.
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