Bulk campaign or voice broadcast
Outbound Lead Generation Calls
Outbound sales calls for lead generation use an AI voice agent to phone a list of prospects, introduce your offer in their language, ask a few qualifying questions and pass interested people to your sales team. Outpero runs these as bulk campaigns with calling windows, retries and DND screening, and logs every conversation so your salespeople speak only to those who said yes.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
At a glance
Outbound Lead Generation Calls: the short version
| How it works here | |
|---|---|
| How it starts | Works through a list you upload or schedule |
| Languages | Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English |
| It captures | Interest level (interested, maybe, not interested), Decision maker (yes or no), Current provider or solution, Need and timeline |
| You measure it by | interested prospects per 100 connected calls |
| Cost | No setup fee · from ₹5/min · number ₹649/month · Prices exclude 18% GST |
Why outbound lead generation calls breaks when people do it
Cold calling is the slowest, most discouraging part of selling. A human caller dials around 15 to 25 numbers an hour, gets ignored by most and loses morale quickly, so attrition in telecalling teams is high and training starts over every few months. A list of 2,000 prospects takes weeks, a salesperson who is good at closing is wasted on dialling, and scripts drift from caller to caller. The result is a thin, uneven pipeline and a team that dreads Mondays.
Step by step
How it works
- 01Upload a clean CSV list with name, number, city, language and any context such as industry or past enquiry.
- 02Write a short opening and two or three qualifying questions, and set the calling window, retries and DND screening.
- 03Set the number of channels so the list finishes on time; each channel works through roughly 55 dials an hour, so 1,000 dials on 3 channels take roughly 6 hours.
- 04The agent introduces your business in the prospect's language, asks the qualifying questions and, for interested people, books a call or demo, or transfers the call to your team.
- 05Interested, not interested and callback outcomes with transcripts reach your dashboard and webhook, so your salespeople work only the warm list.
Hear how a call goes
A sample outbound lead generation calls call
A Jaipur rooftop solar company runs a bulk campaign to a list of homeowners in Vaishali Nagar. · Runs in Hindi with English words such as 'bill', 'units' and 'subsidy'; shown here in English.
- Outpero AIHello, this is an AI assistant calling from Sunrise Solar, Jaipur. May I speak with Mr. Gupta?
- CallerYes, speaking. Who is this? How did you get my number?
- Outpero AII am an AI assistant for Sunrise Solar. Your number is on a list of homes in Vaishali Nagar that our team uploaded. I am sorry if this call is unwelcome, and I can remove you from the list right now if you wish.
- CallerNo, wait. What do you sell?
- Outpero AIWe install rooftop solar for homes, to bring down the electricity bill. Can I take two minutes to ask whether it could suit you?
- CallerOkay. My bill is high in summer, about ₹7,000.
- Outpero AIThank you. Do you own the house, and is there free space on the roof?
- CallerOwn house, two floors, open terrace on top.
- Outpero AIThat sounds suitable for a survey. Our engineer can visit and give an exact quote. Would Tuesday afternoon or Wednesday morning be easier?
- CallerWednesday morning, around 10.
Captured: interest level interested, decision maker yes, current electricity bill about ₹7,000 in summer, owned two-floor house with open terrace, survey booked for Wednesday at 10 am, Hindi preferred, no do-not-call request. The recording and summary reached the dashboard and webhook, so the salesperson works a warm lead only.
An example written to show the shape of the call, not a recording or a customer result.
What it captures on every call
Measured on: interested prospects per 100 connected calls.
Connect it
How the trigger reaches Outpero
| Where it comes from | How it gets to the agent |
|---|---|
| Purchased or self-built contact list | Clean the list in a spreadsheet, remove DND numbers and anyone who asked not to be called, and upload the CSV. |
| Past enquiries from your CRM | Export older enquiries that never converted from your CRM as a CSV, and run them as a campaign with the original enquiry as context. |
| Webhook for warm results | Interested and callback outcomes are posted to your webhook and then land in your CRM as tasks for the sales team. |
| Sales team calendar | The agent books the survey or demo directly in your team's calendar for the slots you leave open. |
| Call transfer to your team | When a prospect is ready to talk to a person at once, the call can be transferred to your sales staff. |
Results go back out the same way: a webhook you provide, or a live spreadsheet or API call mid-call. WhatsApp messages and calendar bookings are opt-in per employee.
Opening line
How it opens the call
नमस्ते जी, मैं Sunrise Solar से बोल रही हूँ। हम घर की छत पर solar लगाते हैं जिससे बिजली का bill काफ़ी कम हो जाता है — क्या आप दो minute बात कर सकते हैं?
“Hello, I am calling from Sunrise Solar. We install rooftop solar that cuts the electricity bill considerably. Can you spare two minutes to talk?”
The same call runs in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Price it
What outbound lead generation calls would cost you
Estimate: outbound lead generation calls
Defaults are an example for outbound calls dialled, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 20,800 min
- Calling (₹5/min)
- ₹1,04,000
- Number + 3 channels
- ₹1,947
- Subtotal
- ₹1,05,947
- GST (18%)
- ₹19,070
About ₹10 per connected call before GST.
Run it well
What to track — and what goes wrong
| Track | How to read it |
|---|---|
| Answered against dialled | A low answered share points to the calling window or number quality, so test other hours before blaming the script. |
| Interested against answered | Compare interest rates across lists and cities to see which source is worth buying or building again. |
| Do-not-call requests | Watch for a rising count, which usually means the list is cold or the opening line misleads, and remove those numbers at once. |
| Booked demos that actually happen | If surveys booked are often missed, add a reminder call or message before them. |
- !Running a list with no DND screening or no honest answer to 'how did you get my number'.
- !Writing a pitch that takes more than a minute before the first question.
- !Setting too few channels, so a 1,000-number list takes days instead of hours.
- !Passing every 'maybe' to salespeople, instead of keeping the interested and booked outcomes separate.
Not suited to products that need a long, careful explanation or where the buyer is rarely reachable by phone. It is also not the right way to approach people who have not shared their number with anyone related to you.
Questions people ask
Is outbound AI calling legal in India?
+
Promotional calls fall under TRAI's TCCCP 2018 rules, so lists must be screened against the DND registry, calls must come from registered numbers and consent matters. Outpero calls from a DLT-registered line and its bulk campaigns screen against DND. Use lists you have a lawful basis to call and stop when someone asks. Check your own compliance obligations.
How many calls can run at once?
+
That depends on your channels. One channel is one call at a time on your number, included with the ₹649/month number, and each extra channel is ₹649/month, which you can add or remove any month. Roughly, each channel works through about 55 dials an hour, so five channels run five calls at once.
How is this different from voice broadcast?
+
A voice broadcast plays one fixed message to everyone and ends when the message finishes. Outbound lead generation is a real conversation: the agent listens, answers questions, qualifies and books. Use broadcast for announcements and offers where no reply is needed, and use outbound calls when you need to find the interested few.
What kind of list works best?
+
Lists with some context convert far better than cold numbers, such as past enquiries, event attendees, existing customers for cross-sell or businesses in a defined segment. Clean the list first, remove duplicates and put the right language against each row. A short, relevant opening in the prospect's language matters more than list size.
What does it cost to run a campaign?
+
You pay for connected talk time only. If an average connected call lasts 90 seconds, 500 connected calls on Standard at ₹5/min cost about ₹3,750, with no setup fee and no charge for unanswered calls. A human telecaller costs roughly ₹18,000 a month and handles one call at a time. Prices exclude 18% GST.
How much does an AI voice agent for outbound lead generation calls cost?
+
Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. You pay only for the minutes the agent is actually talking. Prices exclude 18% GST.
Keep reading
Industries that use it
Enterprise and custom: volume plans go as low as ₹3.5/min, quoted on your needs.
Get a custom quoteTry it in 30 seconds
Hear your business’s fastest employee take a call
Call the agent yourself and hear how it handles a real enquiry in your customers' language. No card, no signup — 50 free credits when you’re ready to deploy one.
No setup fee · calls from ₹5/min
Or see the full product — India's fastest employee.