How do I set up a voice broadcast campaign?
You set up a voice broadcast by uploading a contact list, choosing the message, either an audio file you recorded or text that Outpero speaks in one of its voices, and scheduling the send. Everyone on the list hears the same fixed message and the call ends when it finishes. It is not an AI conversation, and it is billed at a lower rate than AI minutes.
Broadcast versus AI conversation
| Aspect | Voice broadcast | AI calling campaign |
|---|---|---|
| What the person hears | One fixed message | A two-way conversation |
| Can it handle questions | No | Yes, from its brief |
| Captures replies | Not designed to | Outcome, summary and custom fields |
| Cost | Lower rate than AI minutes | ₹5 to ₹6.8 per connected minute |
| Best for | Announcements, alerts, simple reminders, offers | Qualification, booking, confirmation, collections |
Set-up steps
- 01Prepare the CSV: one phone number per row, cleaned to one format, containing only people who have a reason to hear from you.
- 02Create the message. Upload an audio file recorded by your team, or type the text and pick one of Outpero's voices to speak it.
- 03Keep it under 30 seconds: who you are, the one thing you need to say, and what to do next.
- 04Schedule the send within sensible hours, for example 10 am to 7 pm.
- 05Send it to your own number and two colleagues first, and listen on an ordinary phone, not headphones.
- 06Launch to the full list.
Writing a message that works
Name the business in the first sentence, because there is no chance to clarify later. Say one thing. End with the action, and repeat any date or number. A Kota coaching institute might send: 'नमस्ते, यह Vidya Classes की तरफ़ से message है। JEE crash course का नया batch 15 जुलाई से शुरू हो रहा है। Registration के लिए हमारे office पर call करें।' (Hello, this is a message from Vidya Classes. The new JEE crash course batch starts on 15 July. To register, call our office.)
When to use which
Use a broadcast when the message is the same for everyone and nobody needs to reply: a holiday closure, a sale starting, a health camp date, a service outage, a payment due date. Use an AI calling campaign when you need an answer back, such as confirming a COD order or a visit, or when people will have questions. Many businesses broadcast first, then run an AI campaign for the people who need a conversation.
Compliance
Recorded promotional messages are commercial communication under TRAI's TCCCP rules, like any other promotional call. Send only to people who expect to hear from you, respect DND preferences and calling hours, and identify the business clearly at the start of the message.
Want to hear an AI voice agent handle this on a real call?
Follow-up questions
Can people respond to a voice broadcast?
+
Not within the call. A broadcast plays the message and ends, so it cannot take questions or record a choice. If you need replies, ask people to call your business number, where Outpero's AI employee can pick up and handle the enquiry if inbound is set up, or run an AI calling campaign instead, which records an outcome and custom fields for each person.