Can AI call IndiaMART leads automatically?
Yes, IndiaMART leads can be called automatically, but the hand-off runs through a CRM or an automation tool, not IndiaMART itself. Most sellers fetch enquiries with IndiaMART's Lead Manager CRM key into a CRM or connector, then post each new buyer to the AI agent's webhook. Outpero calls within 30 seconds of the lead reaching it.
How enquiries leave IndiaMART
IndiaMART delivers buy leads and direct enquiries to the Lead Manager in its seller app, and by email and SMS. For paid sellers it also offers a CRM integration key, which lets a CRM or connector fetch new enquiries through its API. That fetch is a pull, not a push, so the speed of your set-up depends on how often the tool checks for new leads.
Practical set-ups
- —Through your CRM: many Indian CRMs offer an IndiaMART connector that imports enquiries with that key. Trigger the call from a CRM workflow or webhook when a lead with source IndiaMART is created.
- —Through an automation tool: connectors that support IndiaMART fetch leads on a schedule and can post each one to the agent's webhook.
- —Through email parsing: if neither is available, forward IndiaMART enquiry emails to an email parser in Zapier or Make and extract the name, mobile and product. Slower and more fragile, but workable.
Steps for a CRM-based set-up
- 01Generate the CRM key in IndiaMART's Lead Manager settings and add it to your CRM's IndiaMART connector.
- 02Create the AI employee and write a brief for B2B enquiries.
- 03Add a CRM workflow on new IndiaMART-source leads that posts the record ID, name, mobile, product and enquiry message to the agent.
- 04Set Outpero's post-call webhook to update the lead with quantity, city and timeline.
What the agent should ask
IndiaMART buyers are often comparing three to five suppliers for the same product. The call should confirm the requirement within a minute: product and specification, quantity, delivery city, timeline, and whether the buyer is a trader or end user. Pass the product name and the enquiry message with the lead so the agent opens with what the buyer actually asked for.
An example opening in Hindi with natural English: 'नमस्ते, ABC Industries की तरफ़ से call है, आपने IndiaMART पर SS pipes के लिए enquiry की थी, क्या दो minute बात हो सकती है?' (Hello, this is a call from ABC Industries, you sent an enquiry on IndiaMART for SS pipes, can we talk for two minutes?)
After the call
Captured fields such as quantity, delivery city and timeline go to the dashboard and your webhook. Route qualified buyers to the sales owner with an alert from your automation tool, and send the price list on WhatsApp during or after the call if you enable that action.
Want to hear an AI voice agent handle this on a real call?
Follow-up questions
Will IndiaMART leads be called within 30 seconds?
+
Outpero dials within 30 seconds of a lead reaching it. With IndiaMART, the bigger delay is usually upstream: the CRM or connector fetches new enquiries on an interval, and IndiaMART may limit how often its API can be polled. Check that interval in your tool. Even a few minutes is far faster than a telecaller working through the Lead Manager after lunch.