Can AI calls promote a real estate project that is not RERA registered?
No. Section 3 of the Real Estate (Regulation and Development) Act 2016 bars promoters from advertising, marketing, booking or selling units in a project that requires registration until it is registered with the state RERA. A phone campaign is marketing. Calls about registered projects should be able to give the RERA registration number, and brokers making the calls must themselves be registered agents under Section 9.
Why phone calls count
RERA defines advertisement broadly, covering any document or communication that offers units for sale. A voice campaign inviting people to book a flat or a site visit is marketing in the ordinary sense. State authorities such as MahaRERA have acted against promoters and agents over marketing of unregistered projects and advertisements missing registration details.
What a compliant property call includes
- —The project's RERA registration number and the authority's website, which Section 11(2) requires on advertisements.
- —Accurate carpet area, possession date and price, consistent with what is registered.
- —The agent's RERA registration if a channel partner is calling.
- —No promises of guaranteed rental returns or appreciation.
Pre-launch 'EOI' campaigns
Expressions of interest collected before registration are a known grey area, and several state authorities have treated EOI collection or soft-launch bookings as prohibited marketing. Run AI campaigns for a project only after registration, and have your legal team approve the script.
Lead calling still fits
Most property leads come from 99acres, MagicBricks, Housing.com and Meta ads for specific registered projects. Calling those leads fast and booking site visits is where AI calling helps most, and it sits comfortably inside RERA. Telecom rules still apply: promotional calls to cold lists need DND screening under TCCCP 2018.
How Outpero fits
Outpero calls property portal and ad leads within 30 seconds, qualifies budget and location, and books site visits in your calendar. Put the RERA number in the agent's knowledge base so it can quote it when asked.
Each state RERA issues its own orders and circulars. Check your state authority's current position on pre-launch marketing.
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