Instant calling or a bulk campaign
AI Calls to Book Test Drives
Test drive booking with an AI voice agent means every car or bike enquiry gets a call within 30 seconds, and the agent books a dated test-drive slot into the showroom calendar while the buyer is still on the phone. Outpero does this in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and Indian English, and also works through older enquiry lists as a bulk campaign to bring back buyers who never came in.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
At a glance
AI Calls to Book Test Drives: the short version
| How it works here | |
|---|---|
| How it starts | Runs on a trigger or on a list, depending on the job |
| Languages | Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English |
| It captures | Model and variant, Fuel and transmission preference, Test drive date and time, Showroom or home test drive (with address) |
| You measure it by | test drives booked per 100 enquiries |
| Cost | No setup fee · from ₹5/min · number ₹649/month · Prices exclude 18% GST |
Why test drive booking breaks when people do it
Car buyers in India enquire with three or four dealerships of the same brand at once, through OEM websites, CarDekho, CarWale and Meta ads. The dealership's tele-calling desk is also handling service bookings and insurance renewals, so a test-drive enquiry sent on Saturday night gets a call on Monday afternoon. By then the buyer has driven the car at the rival dealer who called first, and the only thing left to compete on is discount.
Step by step
How it works
- 01Connect your enquiry sources (OEM website forms, Meta and Google lead ads, and portal leads that land in your DMS or CRM) to Outpero's webhook directly or through Zapier or Make.
- 02The agent calls the buyer within 30 seconds and confirms the model, variant, fuel type and transmission they are interested in.
- 03It asks whether they want the test drive at the showroom or at home, and which day and time suit them.
- 04It books the slot into the sales team's calendar live on the call and, if enabled, sends the showroom location and slot details on WhatsApp.
- 05The recording, summary and captured fields go to your dashboard and webhook, so the assigned sales consultant knows about exchange and finance needs before the buyer walks in.
- 06Enquiries that do not book on the first call go into a bulk campaign with retries over the following days.
Hear how a call goes
A sample test drive booking call
A web enquiry about a test drive of a new SUV, arrived a few seconds ago at a Hyderabad dealership. · Runs in Telugu with English words; shown here in English.
- Outpero AIHello, this is the AI assistant of Sai Motors, Kukatpally. You asked for a test drive of the new SUV on our website. Is this a good time to talk?
- CallerAvunu, cheppandi. Which variant is available for test drive?
- Outpero AIWe have the petrol automatic and the diesel manual. Which of them are you considering?
- CallerSorry, let me speak in English, my wife is also listening. Petrol automatic, because of city traffic.
- Outpero AIOf course. Petrol automatic noted. Would you prefer to come to the showroom, or have the car brought to your home?
- CallerHome would be easier. I stay in Miyapur.
- Outpero AIWe can do that. Which day and time suit you? Saturday at 11 am is open.
- CallerSaturday 11 is fine. I also want to exchange my old Swift.
- Outpero AINoted, I will pass on the exchange so the consultant brings a valuation. Please share your full address in Miyapur.
- CallerFlat 402, Sri Residency, near Miyapur metro station.
- Outpero AIBooked for Saturday at 11 am. I am sending the slot details on WhatsApp, and consultant Ramesh will call you before he leaves.
Fields captured: petrol automatic, home test drive at Flat 402, Sri Residency, Miyapur, Saturday 11 am, exchange of an old Swift. Slot booked in the sales calendar; confirmation sent on WhatsApp. Language switched from Telugu to English mid-call at the caller's request.
An example written to show the shape of the call, not a recording or a customer result.
What it captures on every call
Measured on: test drives booked per 100 enquiries.
Connect it
How the trigger reaches Outpero
| Where it comes from | How it gets to the agent |
|---|---|
| Manufacturer or dealer website form | The test-drive form's submit action calls Outpero's webhook with model, variant and phone number so the opening line names the right car. |
| Meta and Google lead ads | Lead form submissions are sent to Outpero via webhook, Zapier or Make, so the dealership calls the buyer within 30 seconds. |
| Dealer DMS or CRM workflow | A workflow rule in the dealer management system pushes each new enquiry with model and showroom to Outpero's webhook, with a CSV upload for older enquiries. |
| CarDekho and similar portals | Portal enquiries that arrive by email alert are parsed or forwarded through Zapier or Make into Outpero, with the car name and buyer phone number. |
| Walk-in enquiry register | The showroom's weekly sheet of walk-ins who did not drive is saved as CSV and uploaded as a bulk campaign to book a test drive. |
Results go back out the same way: a webhook you provide, or a live spreadsheet or API call mid-call. WhatsApp messages and calendar bookings are opt-in per employee.
Opening line
How it opens the call
नमस्ते, मैं Sai Motors से बोल रही हूँ। आपने हमारी website पर new SUV के test drive के लिए enquiry की थी — क्या इस Saturday सुबह 11 बजे showroom आना convenient रहेगा?
“Hello, this is Sai Motors calling. You enquired on our website about a test drive of the new SUV — would this Saturday at 11 am at the showroom be convenient?”
The same call runs in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Price it
What test drive booking would cost you
Estimate: test drive booking
Defaults are an example for test-drive enquiries called, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 3,120 min
- Calling (₹5/min)
- ₹15,600
- Number + 2 channels
- ₹1,298
- Subtotal
- ₹16,898
- GST (18%)
- ₹3,042
About ₹16 per connected call before GST.
Run it well
What to track — and what goes wrong
| Track | How to read it |
|---|---|
| Test drives booked per connected enquiry | A fall usually points to slots or home-visit availability; look at the reasons the agent logged before changing the script. |
| Home versus showroom drive split | A high home-drive share tells you to keep a demo car and driver free for outstation slots during the week. |
| Exchange and finance flags | A rising share of exchange requests means you should prepare valuations before the visit, which lifts the quality of the sales conversation. |
| No-show rate on booked drives | Check whether the WhatsApp confirmation and reminder call went out; no-shows with both sent usually mean the slot was a casual yes. |
- !Not loading current variant availability, so the agent offers a test drive of a car that is not at the showroom.
- !Booking home test drives without capturing a proper address or landmark.
- !Passing the lead to a consultant without the exchange and finance flags, forcing the buyer to repeat everything on arrival.
- !Calling enquiries from outside the dealership's service area. Filter by city or pincode before they enter the campaign.
A dealership with no free demo vehicles or no consultant to run the drive gains little from booking more slots. Premium and luxury brands that sell through invitation-only events usually want a human first touch.
Questions people ask
Can the AI agent book a home test drive instead of a showroom visit?
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Yes. The agent asks whether the buyer prefers a showroom or doorstep test drive, captures the full address and a landmark for home drives, and books the slot against the calendar you connect. If home test drives are only offered in certain pin codes or on certain days, those rules go into the agent's instructions, and it offers the nearest showroom slot when an address falls outside your area.
Which enquiry sources can trigger a test drive call?
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Anything that can send a webhook: your own website form, Meta lead ads and Google Ads lead forms through Zapier or Make, or a dealer CRM or DMS that pushes new leads out. Leads bought from CarDekho or CarWale usually arrive by email or inside your CRM, so the usual route is to forward them from the CRM or parse the email with Zapier or Make. The call goes out within 30 seconds of the lead reaching Outpero.
What happens if the buyer asks about on-road price or discounts?
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You decide. Most dealerships give the agent the ex-showroom price range and the headline of the current scheme, and instruct it to say that the exact on-road quote and exchange value will come from the sales consultant at the visit. That keeps pricing commitments with your team while still giving the buyer a reason to come in. The question is recorded in the summary so the consultant can prepare the quote.
Does it work for two-wheeler showrooms with high enquiry volume?
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Yes, and volume is where it helps most. Two-wheeler enquiries spike around Navratri, Dhanteras and new model launches, and a bulk campaign can run as many calls at once as you have channels. The agent books test rides, asks about exchanging an old bike and whether the buyer needs a loan, and sends the showroom location on WhatsApp. At ₹5 to ₹6.8 per connected minute, a two-minute call costs ₹10 to ₹13.60.
Will buyers know they are talking to an AI?
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The agent speaks in a natural voice with 0.8 to 1.3 seconds on average of conversational latency, and switches to English mid-sentence when the buyer does. Whether it introduces itself as an AI assistant is your choice, and many dealerships disclose it upfront. If a buyer asks for a person, the agent notes it and flags the lead in the summary so a sales consultant calls back.
How much does an AI voice agent for test drive booking cost?
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Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. You pay only for the minutes the agent is actually talking. Prices exclude 18% GST.
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