Outpero

Can solar installers use AI to qualify rooftop leads?

Short answer

Yes. An AI voice agent can call a rooftop solar lead within 30 seconds and ask about monthly electricity bill, roof type and area, ownership, city and timeline, then book a site survey. It does not quote final system prices or promise subsidy amounts, which depend on current scheme rules and your survey.

Why solar lead quality is mixed

Solar ads on Meta and Google bring in homeowners, tenants, curious students and people who only want to know the subsidy. A sales engineer driving to a site survey for someone who rents an apartment loses half a day. Qualifying by phone first protects the survey calendar.

The qualification call

QuestionWhat it tells you
Average monthly electricity billLikely system size
House, apartment, factory or shopSegment and sales route
Own or rent, and roof accessWhether install is possible
Roof type and shade, in the caller's wordsRough feasibility
City and DISCOMNet metering and local rules
Purchase timeline and budget rangePriority

Booking the survey

For a qualified lead, the agent offers survey slots from your calendar, books one and sends the address confirmation on WhatsApp. It then logs the captured fields and a summary for your engineer, so the visit starts with the bill and roof details already known.

Subsidies and prices

Government rooftop solar schemes and state subsidies change, and eligibility depends on the household and the DISCOM. The agent should not quote a subsidy figure unless you give it the exact current wording. A safer line is that your team will explain applicable schemes during the survey.

  • —Do not promise a payback period or savings percentage on the call.
  • —Do not quote a final price before the survey.
  • —Pass loan and financing questions to your sales team.

Languages

Solar sells widely in Telangana, Andhra Pradesh, Tamil Nadu, Karnataka, Maharashtra and Kerala, and homeowners prefer their own language. The agent speaks Telugu, Tamil, Kannada, Malayalam, Marathi, Hindi and English, and shifts to English when the caller does.

At ₹5 per connected minute, a three-minute qualification call is roughly ₹15 before GST, and leads that never pick up are not billed.

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Follow-up questions

Can the agent tell a customer how much subsidy they will get?

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Only if you provide the exact current scheme terms, and even then it is safer to say the survey will confirm eligibility. Schemes change and depend on the household, so the agent should record the interest and let your engineer explain the figures.

Enterprise and custom: volume plans go as low as ₹3.5/min, quoted on your needs.

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