Outpero

Sales

What is Outbound calling?

Outbound calling is when a business places the call to a customer or prospect, as opposed to inbound calling, where the customer calls the business.

Also called: outbound calls, outbound dialling, outbound telemarketing

Typical outbound jobs are calling a new enquiry, working a bulk list, reminding someone of an appointment or payment, confirming a cash-on-delivery order, and reactivating old customers. It can be done by human telecallers, by a dialer that connects them, or by an AI voice agent that holds the conversation itself. In India, outbound calls to consumers fall under TRAI's rules on commercial communication, so a DLT-registered line and DND screening matter for promotional calls.

Why it matters

Outbound calling decides how fast and how often a business reaches the people who showed interest. Outpero covers it with instant lead calling, which dials a new enquiry within 30 seconds, and bulk campaigns with calling windows, auto-retries, callbacks and DND screening. Unanswered calls are not billed, so a campaign's cost follows actual conversations, from ₹5 per connected minute before 18% GST.

What is Outbound calling?

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Outbound calling is when a business places the call to a customer or prospect, as opposed to inbound calling, where the customer calls the business. Typical outbound jobs are calling a new enquiry, working a bulk list, reminding someone of an appointment or payment, confirming a cash-on-delivery order, and reactivating old customers. It can be done by human telecallers, by a dialer that connects them, or by an AI voice agent that holds the conversation itself. In India, outbound calls to consumers fall under TRAI's rules on commercial communication, so a DLT-registered line and DND screening matter for promotional calls.

Why does Outbound calling matter?

+

Outbound calling decides how fast and how often a business reaches the people who showed interest. Outpero covers it with instant lead calling, which dials a new enquiry within 30 seconds, and bulk campaigns with calling windows, auto-retries, callbacks and DND screening. Unanswered calls are not billed, so a campaign's cost follows actual conversations, from ₹5 per connected minute before 18% GST.

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