AI voice agents for FMCG distributors

Yes. Outpero's AI voice agent handles FMCG distributors calls end to end — running order-taking and scheme-announcement campaigns to retailers between salesman visits. It works 24 hours a day in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English, switching to English the moment the caller does.

For FMCG distributors, an Outpero AI employee will call retailers on a schedule between beat visits and take repeat orders, writing them to your order sheet live; announce new schemes, launches and price changes to every outlet in a day rather than over a fortnight; run payment-reminder campaigns for outstanding retailer dues, with amounts read from your ledger sheet; confirm delivery dates and capture short-shipped or damaged items after dispatch. Every call is recorded, transcribed and summarised automatically.

Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. A full-time telecaller doing the same job costs around ₹18,000 a month, works one shift and handles one call at a time. Prices exclude 18% GST.

Under 30 seconds from the enquiry landing. That matters here because fMCG distributors serve hundreds of kiranas and general-trade outlets on fixed beat plans, and salesmen cannot visit every outlet every week. Orders between visits go to a rival distributor or a B2B ordering app, scheme announcements reach only the outlets visited, and retailer dues pile up. Shopkeepers are busy at the counter, so calls must be short, at the right hour and in the retailer's own language.

Yes, if it can read your product list. Give it a sheet of SKUs with the names shopkeepers actually use, pack sizes and prices, and it confirms each item the retailer asks for — the 500-gram pack, ten boxes — and writes the line to your order sheet. It repeats the full order back before closing. Ambiguous items are flagged for the salesman rather than guessed.

Avoid the morning and evening rush. Mid-afternoon on the day before a scheduled delivery usually works better, when the shop is quieter and the owner can check the shelves. Calling windows enforce this, and retries reach owners who were busy at the counter. Keep calls under two minutes: confirm the repeat order, mention one scheme, close.

No. Salesmen build relationships, check shelves, put up display material and open new outlets — none of which a phone call does. The agent covers the gaps between visits: repeat orders, scheme reminders and payment nudges. That frees salesmen to spend their beat on expansion and problem outlets rather than routine order-taking over the phone.

Every order line written to your sheet, outlets that declined and why, scheme interest, payment promises with dates, delivery issues and outlets that did not pick up, with recordings and transcripts. The dashboard and your webhook carry it all, so your billing software can pick up orders the same day. Patterns, such as a competitor's scheme mentioned repeatedly, show up quickly.