Compliance
What is Robocall?
A robocall is an automated phone call that plays a pre-recorded or synthesised message, usually without the ability to hold a two-way conversation.
Also called: robo call, automated call, recorded call
The word comes largely from US regulation and consumer complaints; in India, promotional automated calls fall under TRAI's rules on unsolicited commercial communication. Many people associate robocalls with spam and fraud, and hang up within seconds of hearing a recording. An AI voice agent differs because it listens and responds, but if it is used for unsolicited cold outreach it is regulated in exactly the same way.
The distinction matters for both customer reaction and compliance. A caller who hears a recording tends to hang up, while one who is spoken with and listened to usually stays on the line long enough to hear the offer. Whatever the technology, commercial calls in India must come from a DLT-registered line and respect DND preferences; Outpero's calling line is DLT-registered and bulk campaigns screen numbers against DND.
What is Robocall?
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A robocall is an automated phone call that plays a pre-recorded or synthesised message, usually without the ability to hold a two-way conversation. The word comes largely from US regulation and consumer complaints; in India, promotional automated calls fall under TRAI's rules on unsolicited commercial communication. Many people associate robocalls with spam and fraud, and hang up within seconds of hearing a recording. An AI voice agent differs because it listens and responds, but if it is used for unsolicited cold outreach it is regulated in exactly the same way.
Why does Robocall matter?
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The distinction matters for both customer reaction and compliance. A caller who hears a recording tends to hang up, while one who is spoken with and listened to usually stays on the line long enough to hear the offer. Whatever the technology, commercial calls in India must come from a DLT-registered line and respect DND preferences; Outpero's calling line is DLT-registered and bulk campaigns screen numbers against DND.
Related terms
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