Compliance
What is Call consent?
Call consent is a person's recorded permission for a business to call them, whether for commercial communication under TRAI rules or for processing their data, including recordings, under the DPDP Act.
Also called: calling consent, opt-in, recording consent
Under the TCCCP framework consent has to be explicit and verifiable, and it is what allows a business to contact someone about a specific matter even when their number is on the DND list. Under the DPDP Act consent is tied to a purpose, so a form that collects a number for a home-loan callback does not cover unrelated promotions. Recording consent is usually handled with a short disclosure at the start of the call that it may be recorded.
Consent is what separates a legitimate follow-up from unsolicited commercial communication, and it is the first thing examined when a complaint is filed. The simplest practice is to store the consent record — the form, timestamp and wording — with the lead itself. Outpero's instant lead calling is built around people who have just submitted an enquiry, which is the clearest consent case there is: they asked to be contacted.
What is Call consent?
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Call consent is a person's recorded permission for a business to call them, whether for commercial communication under TRAI rules or for processing their data, including recordings, under the DPDP Act. Under the TCCCP framework consent has to be explicit and verifiable, and it is what allows a business to contact someone about a specific matter even when their number is on the DND list. Under the DPDP Act consent is tied to a purpose, so a form that collects a number for a home-loan callback does not cover unrelated promotions. Recording consent is usually handled with a short disclosure at the start of the call that it may be recorded.
Why does Call consent matter?
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Consent is what separates a legitimate follow-up from unsolicited commercial communication, and it is the first thing examined when a complaint is filed. The simplest practice is to store the consent record — the form, timestamp and wording — with the lead itself. Outpero's instant lead calling is built around people who have just submitted an enquiry, which is the clearest consent case there is: they asked to be contacted.
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